file_051-pdf_file-document-doc-readCreated with Sketch.

Vibra

Content

PRODUCTION AND DISTRIBUTION

To do better is our way of doing

Total control of the production chain

Vibra Group has total control of the entire production chain, which ensures the excellence of its products.

Hover over the icons to better understand our process:

LAYER The chicken cuts that arrive at the supermarket come from a breeder, which are descended from layers. These layers are reproducers that are the base of the broiler chain of production, selected from birds with one of the best lineages in the world.
LAYER EGGS The layers arrive at Vibra only one day old, and are raised on farms made specifically for layers that provide balanced diets in an adequate environment for growth and the production of fertile eggs.
INCUBATOR The layers' eggs are taken to Gupo Vibra's incubators.
MATRIZES From these eggs, the breeders are born (part of which are commercialized and the other part sent to Grupo Vibra broiler farms).
EGGS The breeders produce the eggs that will give origin to the broilers
INCUBATOR Breeder eggs are incubated in Grupo Vibra's incubators
BROILER CHICK Broiler chicks are then born and fed with vegetable based feed, becoming broilers that are later culled in Grupo Vibra slaughterhouses.
FARM The broiler chicks are sent to Grupo Vibra farms, where they are raised in conditions adequate for their best development.
BALANCED DIET From chicks to broilers, the birds are fed five different types of vegetarian feed, in accordance with their phase of growth.
TECHNICAL ASSISTANCE The birds, also on the farms, receive full-time technical monitoring by Grupo Vibra's own veterinarian team.
SLAUGHTERHOUSE The birds are culled in Grupo Vibra slaughterhouses that depend on the sector's most advanced technologies, passing through 22 quality control modules and in accordance with the norms approved by the SIF (Service of Federal Inspection for the Ministry of Agriculture).
SUPERMARKET Products from Vibra's brands are commercialized in Brazil and many of the world's most demanding markets, with the same quality and control standards throughout the chain of production. This guarantees that only products of the highest quality reach consumers' tables.

Genetics

The chicken that arrives at the supermarket comes from a poultry farm.
Those chickens come from a Layer (chicken from a genetic origen of one of the best lineages in the world) that arrives at Vibra only one day old.
The layers are raised on Vibra Group farms with balanced feeding, in an adequate environment for their growth and monitored by a team of veterinarians.
The layers' eggs are taken to their incubators.
From these eggs the Broilers are born.

Food

Part of the broilers are commercialized and the other part is sent to group farms.
The broilers receive the same care as the layers until their eggs are also hatched.
And so the broilers are born and fed vegetable based feed, becoming full-grown chickens that are culled in Grupo Vibra slaughterhouses.
These chickens are sent for commercialization in Brazil and many of the most demanding global markets with the same standard of quality.
Vibra Group's total control guarantees that only products of the highest quality arrive that the consumer's table.
We’re prepared

Structure

Vibra Group consists of 18 units strategically located in three Brazilian states. All are in ongoing qualification processes, either by process improvement or by the continuous search for and use of the most advanced global technologies available to their segment.

Filter units by state
Our specialty

Genetic Multiplication

Vibra Group is one of the market leaders in genetic aviary multiplication in Brazil, with a production capacity of 14 million broilers / year. This represents 25% of the Brazilian market. Since 1997, it works in partnership with the North American company Cobb-Vantress, a global leader specializing in the development of the best reproductive poultry in the world.

Where we operate

Market

Vibra Group brands are successfully selling in the most demanding global markets. The marks nat. and Ávia and have secured customers in more than 35 countries. And the world’s standard of quality is also that of Brazil.

By acquired experience, traceability capacity and permanent investment in processes, Vibra Group offers complete service- from negotiation to after-sales follow-up service. All in a transparent and honest way, with full commitment and better results for everyone.

How we think and act

Culture of Excellence

Our products, as always, are 100% free of hormones and preservatives.They have a Total Origin and Quality guarantee.

Our complex production system is totally our own and adopts strict biosafety standards, controlled and approved by the Federal Inspection Service (SIF) of the Ministry of Agriculture. There are 22 quality programs in each slaughterhouse. Acknowledgments:

  • CHAMPIONS OF INNOVATION — AMANHÃ MAGAZINE(2015)

    negocios-logo-6

  • TOP SOUTH 500 — AMANHÃ MAGAZINE (2013, 2014 E 2015)

    negocios-logo-2

  • TOP HUMAN BEING (2015)

    negocios-logo-1

  • Best in Agribusiness - GLOBO RURAL Magazine (2008 and 2012)

    negocios-logo-3

  • VALOR 1000 AWARD – ECONOMIC VALUE (2012)

    negocios-logo-4

  • EXPORTER AWARD RS — ADVB (2011 AND 2012)

    negocios-logo-5
Looking towards the future

Sustainability

Pillars such as economic performance, social, and environmental responsibility guide all the relations of Vibra Group with its employees, suppliers, customers and society in general. All actions are guided by concern for society and the environment. Vibra Group generates thousands of jobs, creating social inclusion programs, and supports the use of clean technologies and proper waste and effluent disposal.

100%
  • Of industrial waste is treated;
  • Of sources are renewable;
  • Of steam that generates energy for production comes from reforested wood;
  • Of packaging is recyclable.

I'm green. I'm Nat.

negocios-logo-6

Produced from Green Polyethylene (derived from sugarcane), griller nat. packaging is the first green chicken packaging in Latin America, which captures carbon dioxide during its production process instead of releasing it to the environment. Gradually, this technology is already being directed to other product lines.

COMERC

Vibra Group has COMERC certification for the reduction of greenhouse gases from using renewable source energy. Among the thousands of jobs it generates, Vibra Group is committed to social inclusion. These practices have demonstrated significant results and increased productivity.

Footer